Dr. Jacob’s Social Network for Surgeons is a Facebook group that allows surgeons to collaborate continuously rather than having to wait for learning opportunities to present themselves at seminars and annual meetings.
The group started with nine surgeons discussing the best method for repairing hernias and has since blossomed into a group with more 1,200 members, including some of the world’s most reputable and knowledgeable surgeons representing 64 different countries.
“As surgeons what we do poorly is connect and collaborate,” Dr. Jacob claims. “We do it when we come to meetings, but we weren’t doing it all the time… So we realized that if we embraced social media, specifically a Facebook group, we would be allowed to collaborate continuously, but with a lot more people, and all the time.”
Dr. Felix describes the Facebook group as “addicting” due to the “quick response…from people all over the world” it allows.
Changing the Way Surgeons Communicate
The Social Network for Surgeons has already changed the way surgeons communicate, with the potential to change it even more radically moving forward.
“The more dialog surgeons have,” Dr. Jacob states in the interview, “the more information we can produce. You see, we’re all part of one stakeholder group in a disease process, but a disease process actually has…four stakeholders.”
He goes on to define these stakeholders in the disease process as surgeons, patients, the medical product industry, and Wall Street investors. Each of these stakeholders can be served through social media, which makes the dialog generated by the Social Network for Surgeons particularly valuable, according to Dr. Jacob.
As the interview closes, Dr. Felix asks Dr. Jacob about his four children and how he manages to balance his time so effectively given his family life, his career, and his innovations in social media. Dr. Jacob responds that it is essential that one day a week be devoted exclusively to family time, no matter how busy one’s schedule may be otherwise.
Dr. Jacob is on the Board of Governors of the Society of Gastrointestinal and Endoscopic Surgeons (SAGES). The stated mission of the organization is “to provide leadership in surgery, particularly gastrointestinal and endoscopic surgery, to optimize patient care through education, research, and innovation.” He co-edited The SAGES Manual on Hernia Repair, a 600-page textbook on the repair of hernias.
Learn More about Dr. Jacob
To learn more about Dr. Brian P. Jacob, the Social Network for Surgeons, or any of the innovative procedures available at our practice, please contact Laparoscopic Surgical Center of New York today.